Annamaria on Monday
Here are the beginning lyrics to old R&B song:
You can't judge an apple by looking at the tree,
You can't judge honey by looking at the bee,
You can't judge a sister by looking at the brother,
You can't judge a book by looking at the cover.
Oh can't you see, oh, you misjudged me.
I look like a farmer but I'm a lover,
You can't judge a book by looking at the cover.
Caro’s post last week about strange titles made me think
about how, a few times, my publishers changed the titles of my books. Most of the time, they turned out to be
right. But there have been a couple of
instances when the publisher tried to get me to change the title and I
refused: Notably for my best selling
book every—Never Work for a Jerk. They wanted me to call it HOW to Work for
a Jerk, because they thought that a more positive spin might be more appealing. I debated the point. And I won.
On the other hand, I have almost never won a battle about a
cover. Almost.
Generally, publishers, not writers, get to choose the cover
art. Sometimes we are happy, sometimes
not. Except for folks like James Patterson and Mary Higgins Clark, authors have
little, if anything, to say about book cover design.
This rule is not confined to fiction. My nonfiction went
through similar choices. Never Work for a
Jerk started with a jackass in a business suit, a splendid choice in my
estimation.
But the paperback publisher thought the design too staid.
They came up with something much more lively. I doubt Dell was right about that, because
when Barnes and Noble acquired the rights for their own edition, they went back
to the jackass cover.
The foreign rights publishers had their own ideas.
Only once did I try to influence what a nonfiction book
looked like. Both my agent and I tried our very best to put the kibosh on the
cover for Monster Boss. Except for the fake tear, it looks to me like
the cover of procedures manual on water heater repair. But the publisher would not budge. Would this catch your eye?
When it came to my novels, I was thrilled when saw the
original cover for City of Silver. I had dreamed what it might be many
times. During the long years of looking for an agent for the book and then
waiting while it worked its way through the publication process, I imagined
what the published book would look like. I had, in my mind's eye, the cover of
a favorite history used in my research.
When my editor asked me for cover ideas, I sent this image of the whole dust jacket, including the spine and the back cover:
The final design for the novel surpassed all my
expectations. It was totally beautiful to me, perhaps because it was my first
novel. But it really is a lovely physical specimen of a book. (By the way, its
interior is also a knockout. The front pages and the chapter beginnings are all
designed to look like a seventeenth century book. What a gorgeous touch!)
Then, when Felony and Mayhem Press acquired the paperback
rights, Maggie Topkis, the publisher, thought the original cover too staid for what she considered a lively story. She decided to replace it with a cover she
thought did the story justice.
When I first saw the new design, it was so different from
its predecessor, I was nonplussed. But everyone I asked liked it a lot. And I knew that Maggie had had twenty years
experience as a bookseller, which meant she had watched what readers reached
for. Sometimes the most aesthetically
pleasing is not the most alluring to potential book buyers.
Invisible Country’s
cover is a knockout. It never made it
into a paperback edition, so here is the only cover it’s ever had.
With Blood Tango, I
had a fright on my hands. The originally
cover artist never completed the job.
His replacement came up with this:
It looked to me like a cheesy romance cover. It said nothing about it being a historical
novel, nothing about the darkness of the mystery or the glamor of the historic
character who is central to the story—Evita.
I put my foot down. In the end, they sent me a different cover,
with a historic picture of Buenos Aires.
I showed it to my daughter. She liked the photo but said the cover needed a woman on it. She was so
right. I asked them to insert a blonde woman in the picture and to give
her a red dress. They did.
I loved the original cover of Strange Gods.
But once again, I am thrilled to say, Felony and Mayhem
acquired the paperback rights, and Maggie went for a more striking cover image.
She also created great fanfare for the paperback’s launch
last weekend at Left Coast Crime, including a Strange Gods t-shirt and making the Strange God the official cocktail of convention. Needless to say, I was thrilled about that!
And now we are aiming to launch the second in the
series, The Idol of Mombasa at Bouchercon in New Orleans in September.
This post is a whole lot of shameless self-promotion. MIE’s rules allow us one such entry each
year. I forewent my turn at SSP in 2015
because I had no new book last year. I
collected on that rain check today. I will have more to say about The Idol closer
to the launch date.





































