Stacks of books, sharpie pens, a microphone. A sea of empty folding chairs—and a slight rush of nervous energy.
This scene is a cliché for any author who’s been fortunate enough to have a bookseller invite you sign books.
I count myself very lucky to see whatever number of seats the bookseller has set out filled with people. But a bookseller friend said to me that publicists for mega-selling authors sometimes require a bookseller to be able to offer seating for 200 or more. Hence, the Instagram reel of the 1500--person audience in Brooklyn Center, MN for Abby Jimenez, a popular romance author with a new book, The Night We Met. What I could see of the event was more akin to what I hear about Taylor Swift concerts, and I am going to bet the fans received books that had been signed in advance. How else could it be done? Three cheers for any author who can get that many people to assemble for a book launch!
The first book signing I remember attending was back in elementary school—probably fifth or sixth grade. Susan Cooper, the seminal British author who wrote fantasy novels for children from the 1960s onward, was speaking at the College of St. Catherine in St. Paul during her national tour for one of her books—my likeliest guess is it was The Dark is Rising, her most famous book in the series that is still captivating readers today. During my childhood, Susan Cooper was my dream author, a woman from my birthplace of Great Britain who used legends and lore from Wales and King Arthur to develop her haunting series. We were reading this Newberry Award winning novel while under the age of 12, although I notice that her books are now classified as 'young adult.' In the crowd at the college, I recall only adults being there. I felt wise beyond my years and still am grateful to my elementary school librarian who thought I might like to go and asked the parents of me, and a few other friends,
In the twenty-first century, faculty members are no longer allowed to take students in their own vehicle to off-campus events. But in the 1970s, people ha more freedom. And while I regret that the kind librarian's name is forgotten, I still remember her and am grateful for this early experience meeting a literary superstar. Susan Cooper, who was around forty at the time, spoke quite warmly to us. I don’t remember if we bought any books—probably not, because my paperback copy of the book (which I’ve carried to my adult home, after all these years!) is dog-eared and unsigned. We children didn’t know what a special opportunity this was—to have a signed book by a writer we loved, and who at the age of 90, is still a perennial in bookstores.
My next experience with a fiction author came about ten years later. I studied as an undergraduate in the Johns Hopkins University writing seminars, a department different from English in that we Writing Sems majors did read novels, but we were also expected to learn from working authors of all sorts—poets, science writers, journalists, and yes, novelists. Martha Grimes, the celebrated American author based in Washington DC, came to the campus for as a visiting professor for the spring semesters of both my junior and senior year.
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| Martha Grimes looked like this during my college years |
Every Thursday afternoon, nine other students and I sat around a long table, not quite realizing she was on the New York Times bestseller list, right at that moment, and probably had a lot of choices of what to do with her time. learning from one of the masters. And at the end of the semester, she presented each of us with her latest book, signing it herself with a personal message. “I hope you get across the effing lake” she wrote to me, a reference to the implausible-sounding plot point in my mystery story submission that she critiqued for the class. Now I think how generous she was to sign and gift her reader copies with us. I treasure this signed book almost as much as what she taught me about the feasibility of crime fiction as a bona fide career.
When I began struggling with the craft of my own mystery writing a decade later, one of the first signings that I recall was that of the late M.C. Beaton, when she visited Mystery Loves Company Books in Baltimore in the 1990s. Beaton is another British writer well known for her humorous Agatha Raisin and Hamish Macbeth series, as well as more than 100 romance novels, most of them under her real name, Marion Chesney. I attended with my friend and mystery maven (heck! she designed this website!) Susanne Trowbridge, who was close fwith the store owners, Paige Rose and Kathy Harig, who sadly are both deceased. I remember feeling shy at the event, but knowing that because I was an adult, I must say something to this author who had amazed me with her deft, humorous hand. It was a small but enthusiastic turnout, typical for the tiny store, one of those places where books are piled up everywhere and cats wind their way through your legs. Ms. Beaton was quite agreeable, and I remember thinking, I can’t fathom ever finishing my own manuscript-in-progress, selling it, and having people hear enough about it that they'd take the time to meet me.
“You’ll have your first signing here,” both Kathy and Paige promised me, separately, so I knew it would be true--if Ionly I could finish and sell my book. I kept going to book signings, I joined Sisters in Crime, and I kept writing. In 1996, I signed a contract for my first mystery, The Salaryman’s Wife. Kathy Harig read the galley that HarperCollins sent the store and told me it was good. What a relief it was—and from that point on, I was in the book signing world, receiving invites from stores I'd never heard of, and badgering the publicists to ask after ones in big cities, like New York and San Francisco, that I dreamed about. Fortunately, the 1990s was a time when female-centric mystery was booming, the economy was good, and tours were a possibility for writers once their books were coming out in hardcover editions. Yet for many years I would go on tour, sitting in my economy seat on the plane with my throat closed, thinking the whole journey was unknown and could very well be disappointing. Who was I to have a signing when there were Martha Grimes and Susan Coopers in the world? These fears have subsided as I've built two series, and audiences also show up because booksellers themselves are increasingly sending email newsletters to their readers about upcoming events.
Not all signings take place at independent bookstores. Sometimes events are scheduled in place where there’s a large captive audience. This includes mystery fiction conventions and conferences like the Association of Writers and Writing Programs, a giant writing extraganza where I was featured with my longtime mystery writer friend Laura Lippman, with our interview conducted by our new friend, the suspense novelist Angie Kim.
During this last tour, I’ve spoken at stores with crowds as small as four and large as sixty-plus. I know that the store that might not get a lot of audience for me one night might simply choose to ask you to sign as many books as if there had been dozens--thus ensuring the books stay at the store, until they are sold, something quite generous to do in a business where profit margins are very tight. There are also a few stores that have voracious readers out of state who want signed books mailed to them. As I see it, each store visit is an incredible opportunity for a writer to connect with a reader—and if readers don’t show, you can demonstrate to the bookstore that you're a well-tempered and kind individual who appreciates their efforts.
I’ve grown to feel I’m holding a serious responsibility at a signing. I’m not there to be promotional, despite a tour being a form of book promotion. Being a wee bit nervous can be helpful: it pushes me to remain sharper and more aware of what I hope to communicate. But truly--there's no need for a witty or profound speech. If I read a bit of the ew book, it allows people to know if they might want to read it. The coup de grace is to allot plenty of time to receive questions. The most typical questions I hear are: why did you make your protagonist a Parsi, what’s your writing process, how do you do your research, and will any of your books ever be made into a movie? I hope is to satisfy the queries candidly without revealing spoilers. I also aim to share my particular experience of becoming (and staying) a writer, because I know that amongst the folding chairs, there always sits an individual who is quietly working away at their own manuscript.
And isn't it wonderful they--the readers, writers, and the curious--have a place to come? The act of bookstores opening themselves to hosting events is akin to creating a literary picnic gathering in a town green. Whether or not an attendee buys a book, they're taking part in an impromptu community meeting that is about . . . imagination.A writer's, and their own.
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| I came to Laurie R King's book signing in California |
When I moved to Minneapolis in 2005, I was lonely the first few years. I really missed my friends from Maryland, DC, Virginia and Pennsylvania. I had felt so connected--and now I was living in a city that was so different from my childhood experience. The only solution to my social boredom that I came up with was visiting the city’s famed mystery bookstore, Once Upon a Crime and introduced myself to its owners at the time, Pat Frovarp and Gary Shulze. They already had my books on the shelf and became fast friends. I kept shopping at the store and attending events they hosted like the monthly Twin Cities chapter of Sisters in Crime meetings. My circle slowly widened, and I became part of a writing group (hello, Stan Trollip, one of the members!)
I also attended signings for out-of-state authors coming to sign their latest books. Cara Black and Libby Hellman are both mystery authors who I didn’t know very well during my early Baltimore years--but I went to their signing to hear them talk about their work, and to buy their books to ensure Pat and Gary made some money that night. The bookstore seats were completely filled, making the authors happy. Cara and Libby then invited me to join them for dinner at a nearby pub, and the three of us formed an ongoing creative and supportive relationship that endures. After I moved away from Minnesota and transformed back into a Maryland author, Minnesota became a very important book tour stop. So in 2019, when I toured to St. Paul, the great mystery novelist William Kent Krueger showed up to 'welcome me back to St. Paul.' Things had come full circle.
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| William Kent Krueger's St. Paul welcome |
Speaking of writer friends, it's now becoming a bookstore strategy. Many booksellers like to promote signings in which one writer (a local fixture who's not on tour) interviews an author who is on tour. This tandem work takes away the pressure of a tired writer repeating a stump speech, but rather answering surprising questions and going on spontaneous tangents with their interviewer. Readers are thrilled by natural conversations featuring real, unscripted moments between people. When I'm in this role, I read the book ahead of time, prep questions, and ask the writer if there’s anything in particular they love to talk about. During The Star From Calcutta book tour, I was quite grateful for the interlocution assistance from writers Vera Kurian in Washington, DC, Dan Fesperman in Baltimore and Ritu Mukherjee in San Francisco. Doing it all by myself, every night, when my day typically started with an early morning flight can be wearying. The antidote is knowing one's night has been organized by the interviewer, and all I have to do is answer questions.
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| Readers at the Raven Book Store in Kansas |
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| Barbara Peters, owner of Poisoned Pen, and Naomi Hirahara |
It seems a shame, but inevitable, that most publishers are curtailing authors book tours. I understand that sending authors to places that involve plane travel, road transportation and hotels is quite expensive, and the return on that investment is uncertain. I am so grateful that my publisher, Soho Press, listened to me when I spoke about the importance of Minnesota and Wisconsin, and the West Coast, as well as all the spots I can easily drive to in my area. And during this last tour—as I grasped the hands of customers who had demonstrated a real sense of caring about the characters in my books-I also felt their care for me as a person.
Although we'd never met before, they knew me.
And that is quite a gift for someone whose best friends in childhood were her books.
Sujata has a few U.S. signings left for The Star From Calcutta. She'll share the stage with author Amin Ahmad on Saturday, May 9 at 11 a.m. at McIntyre's Books in Fearrington Village, NC. After that, she'll appear alongside author Kate Hilton in a discussion at the Gaithersburg Book Festival in Maryland at 1:15 p.m. on May 16.
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